One Untamed Decision
We Made a Decision. It Might Be a Little "Untamed."
Dear friends,
Today, we at ZEIO have something important to share: we’re leveling up.
In the past, we focused on plush toys — pouring our hearts into characters like Diudiu Bunny and Puff the Lamb. Thank you for loving them all this way, and for giving these little guys life.
But now, we want to do more. Not just plush — designer toys. Vinyl figures, blind boxes, collectibles… more materials, more forms. But the core stays the same — ZEIO, the brand that “wears its emotions on its sleeve.”
We’re also refining our IP characters, with stickers, animations, and more to come — making them feel more alive than ever.
Most importantly, we’ve found the soul of our brand: Just Untamed.
No blind obedience. No definitions. No people-pleasing. No settling. This isn’t about being rebellious for the sake of it — it’s about saying: Everyone gets to be who they want to be. Nobody gets to tell you to “be good.”
Diudiu is exactly that: tough on the outside, soft on the inside. Acts like he doesn’t care, but secretly just wants friends. And Puff too — a little crybaby who never hides how she feels. And there are so many more friends you haven’t met yet. We’ll introduce them, one by one.
From now on, ZEIO is a designer toy brand with one mantra: Just Untamed. We’ll use a design language rich with emotion, so every character speaks the words you can’t say out loud.
And for the future? We’ve got some wild plans.
We already have stores in the US and UK. Next up: pop-up events, more offline concept stores, and our global flagship store. We want the world to see ZEIO — and our “just untamed” spirit.
We’re not just selling toys. We want every untamed soul out there to have a friend who gets it.
Thank you for being here from the start. Here’s to staying untamed — together.
— The ZEIO Team
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